Not only is technology changing at the speed of light, but the environment in which it's implemented is, as well. This leads to new strategies for buying and selling.
I've become more interested in this area since my friend Steve (Visible Light) has asked me to help him redesign his website and beef up his marketing efforts.
I first began marketing website design services in late 1996 and early 1997. I resumed Internet marketing this summer and couldn't believe how much things had changed. "If you build it they will come" used to be true. No more!
A new, "Internet marketing" field has developed over these last six years. And that's not mentioning offline marketing, which is bound to have changed as much, since the world has. (Not having much experience in offline marketing, I'm forced to speculate.)
Take a look at the changes that have occured since 9/11. We have a new cabinet-level department in addition to a host of economic, political, and social changes. The implication is that there's so much new knowledge, people can't absorb it all and, therefore, need to specialize. They also need to communicate more effectively with those in other specialties and be able to work within teams.
For example, Steve is a specialist in digital media technology and I'm a specialist in media design. We're both honing our knowledge and skills in the area of Internet-based marketing. Lucky for us, we communicate regularly and well.
I wonder, though, what happens in those educational media organizations where people do not--where ego and turf wars trump sharing and communication. Does that kind of pettiness, of which humans are so susceptible, lead to the inevitable demise of an organization? How do today's businesses--especially in the ed tech areana--account for the rapidity of change in technology and business, and stay afloat?
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